Article: Famous Grouse
Country: Scotland
Whisk(e)y type: Blended Scotch Whisky
Producer: Matthew Gloag & Sons Ltd.
Alcohol: 40%
Colour: Amber
Flavour: Elegant and slight, embellishing grain flavours.
Taste: Slightly, floral and malty with approvals of grain.
Finish: Wonderfully long, peat smoke and oak, toffee, apple, with a tasty end.
In 1896 Matthew Gloag takes over the family business, founded in 1800, and enters the flourishing market for blended whiskies. He creates a whisky called “The Grouse Brand” and his daughter Philippa draws the Red Grouse, the Scottish national bird which becomes the world-famous label and trademark.
Only a couple of years later since the whisky gets so popular one adds “The Famous” and simply leaves out the name “Brand”. The name of the to this day so popular whisky “The Famous Grouse” was born.
